Just when things are looking up. Leave it to Burger King, to seemingly invent new ways to sabotage their prospects. Recently, a Polish supplier for Burger King, which claims to deliver one hundred percent beef patties, was discovered to be contaminated, and in reality to be serving up trace amounts of horse meat. All the companies involved were of course shocked and outraged, not to mention disappointed. It would seem as if horses were sneaking into the factory during off hours and slaughtering themselves. No one has any other ideas how such a thing could have slipped everyone's notice for so long.
Now let's be honest. If it had not been for DNA tests on the burger, no one would have noticed or said anything. It's not like fast food patrons were smacking their lips, saying: “You know, I can taste the smallest touch of horse, and just a hint of mountain goat in this burger.” More often that not, when you place an order for a fast food burger, it's just one of those things that you don't really want to know how its made or what's inside it. Like corndogs, sushi, Indian textiles, and our federal expense budget.
But that doesn't give them a pass on the consequences. It's not really okay for Burger King executives to respond: “Hey, this is a global fast food franchise, cranking out millions of burgers every day. What do you expect?” All of this is going to blow over pretty quick, especially with Oklahoma voting to legalize horse meat in the near future. But it's one of those things that can get dug up pretty quickly if more faux pas are forthcoming.