It's taken a while, but for Burger King, taste truly is becoming king. In the past two years, since devoting to a radical company face lift that would pull the ailing king out of the doldrums, their company has systematically identified, attacked, and resolved virtually every obstacle holding them back. We have seen new fries, new sandwiches, the fading of a creepy mascot, increased menu variety, fresh, digital counter displays, no more edgy and offensive ad campaigns, and now: new nuggets.
Let's call them the comeback kids. 2013 may very well be the year of Burger King. Everyone likes a comeback. That's why, in their hearts, people are already ready, willing, and hopeful to welcome back the King with open arms. They've just been waiting for the right time. Wait no longer. It is now officially safe to return to Burger King for a satisfying fast food outing, and to even bring family, friends and loved ones without embarrassment. Assuming, that is, that you do not associate inherent embarrassment with patronizing the fast food industry as a whole.
The new nuggets are all white meat. Their shape, size, and even taste conjure up a poignant, though potentially vague sense of familiarity to another franchised industry that years ago publicized a switch to all white meat nuggets. They've gone so far as to distribute the nuggets in the same packaging sizes, while offering the twenty piece at a fifty cent reduction from their esteemed competitor. But being a follower is nothing new to Burger King. At the end of the day, they've done what needed to be done: made their chicken an edible option.
How did BK's bacon sundae fare?
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