Wasn't it just a few months ago Burger King remade their french fries, and most of the rest of their menu to boot? It may feel like that, but sitting in third place among burger powers, after McDonald's and Wendy's, has got them feeling desperate. With their fries languishing as one of their least popular items, risk is almost its own reward. BK knows they'd have difficulty making their fries any less appealing, so we meet yet another reboot.
This one, instead of fighting the lost battle of taste, comes at the french fry market from a new angle: health. The new fries, entitled 'satisfries' are billed as a healthy alternative – less fat, less calories, eternal youth, etc. A generous evaluation: you have to try something, right? No, the fries aren't that bad. They're just no longer fast food-ey. They're homefries, like you could expect from a diner, or Cracker Barrel: thick, somewhat flavorless, and with a propensity for sogginess. If you like that sort of taste, great-- go for it!
The fries do carry a much stronger, more distinct potato flavor, which may remind you that you're actually eating a real food. Burger King gave away free taste samples this past weekend, and they may have finally hit on a fry solution. They can concede the taste struggle they lost years ago, and instead, present themselves as part of the vanguard for the trending fast food health reform.
Read about Burger King's long history of copycatting