According to USA Today on Friday, you no longer have to wait until lunch time to get a burger if you want one. Burger King is beginning to sell burger during their breakfast hours. Burger King made this decision because some people might want to start their day with a flame-broiled burger instead of regular breakfast food.
Burger King told BurgerBusiness.com Thursday that 5,000 establishments have agreed to offer burgers earlier than they used to. The Miami-based fast-food chain, is rolling out a "burgers for breakfast" menu that makes certain lunch and dinner items available in the morning in addition to its breakfast staples. Even though the new program will be known as "burgers for breakfast," the menu includes Whoppers, Cheeseburgers, Big King sandwiches, its Original Chicken Sandwich, french fries and apple pie.
Burger King is doing what Taco Bell began doing about a month ago when the chain rolled out its breakfast menu nationally, offering items such as the Waffle Taco and A.M. Crunchwrap. Competitor McDonald's is currently the leader for fast-food breakfast. That establishment recently offered free cups of McCafe coffee during regular breakfast hours.
The Wall Street Journal reports that by adding burgers to its breakfast menu at 5,000 locations, Burger King takes yet another swing against rival and leader in the fast-food industry McDonald's whose breakfast sales made up about 31percent of the fast-food breakfast market share in recent years.
At the end of fiscal year 2013, Burger King reported it had over 13,000 outlets in 79 countries; of these, 66 percent are in the United States and 99 percent are privately owned and operated.