Big business is known for many things, including trying to trick ‘the little man’ into buying whatever they are selling. But has Burger King gone too far? Daily Mail reports on Jan. 31 of Burger King admitting they sold burgers with traces of ‘equine DNA’ (AKA horse meat).
Burger King officials offer an explanation following the UK fiasco:
“Four samples recently taken from the Silvercrest plant have shown the presence of very small trace levels of equine DNA.”
“Within the last 36 hours, we have established that Silvercrest used a small percentage of beef imported from a non-approved supplier in Poland."
"They promised to deliver 100per cent British & Irish beef patties and have not done so. This is a clear violation of our specifications, and we have terminated our relationship with them."
"Through our investigation, we have confirmed that this non-approved Polish supplier is the same company identified by the Irish Department of Agriculture as the source of Silvercrest’s contamination issue.”
Burger King executives commented:
“We are deeply troubled by the findings of our investigation and apologize to our guests, who trust us to source only the highest quality 100per cent beef burgers.
‘Our supplier has failed us and in turn we have failed you. We are committed to ensuring that this does not happen again.”
As it is, the United States is facing a great obesity epidemic. How will the news of horse meet in Burger King burgers impact how America views fast food restaurants?
Sources: Daily Mail
Are you a Burger King fan? Think you’ll be visiting a burger chain any time soon?
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