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Building a market niche in college education


With the huge market demands for learning in businesses, what organizations are meeting these needs? Innovative educational institutions have found a niche that traditional institutions have ignored, snubbed, or overlooked; this is primarily adult learners. Stan Davis, author of Future Perfect, maintains that distance learning provides new opportunities to students because it provides portable education.

The Issue

Gareth Morgan, author of Imagination, argues that empowering people in organizations stimulates imagination and innovation. There are several evaluation criteria to select a good institution. Below are some innovative doctoral programs:

Nova Southeastern University– the largest independent institution of higher education in the Southeast, with more than 25,000 students.

Northcentral University - the convenience of 100% online distance learning.

University of Phoenix - over 17,000 faculty, and staff, serving the University's 200,000 adult students, globally.

Touro University International - an accredited 100% on-line doctorate program in business.

Antioch University - doctoral programs with anindividualized student learning with faculty mentoring and intensive-residency.

Capella University - online degrees with more than 825 faculty members around the country.

Fielding Institute - doctoral student’sparticipation with a scholarly community of scholars throughout the world.

Walden University - an accredited graduate institution offering advanced degrees online (engineering, human services, etc.) to working professionals.


There are numerous non-traditional institutions entering the marketplace. You have plenty of options. How can you effectively locate them? I would suggest you examine the Jonnie’s Distance Learning Page (

Don’t settle for the snobby attitudes of academic traditionalists. Students can take advance of these innovative institutions thereby sending a clear message to traditional universities. Therefore, this message demonstrates the market power of the Knowledge Worker.


Davis, S. (1996). Future Perfect. New York: Addison-Wesley.

Morgan, G. (1997). Imagination. San Francisco: Berrett-Koehler Publishers, Inc.

© 2010 by Daryl D. Green


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