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Build your brand on twitter

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If you haven’t already joined Twitter then your first step is to sign up and create a username and password. Before you do…

…know that your username is the name people use to search for you. Make sure it makes sense for your business and brand. If you’ve already registered and have been interacting but now realize your username isn’t the best choice, you can change your username without losing your connections and settings.

Your next step is to create your profile. You can accomplish this by clicking on the “Settings” tab in the top right hand corner. Here is where you have a few important choices.

Ideally your profile will represent your brand. That means logos, colors, links and your photo should you choose to upload one. You also have the following fields to fill in:

• Name

• Location

• Web

• Bio

Take a look at the profile pages for some celebrities and experts in your industry. What do you like about their profile? What don’t you like? What can you embrace and use on your own profile?

To create your profile you have a few options. They include:

Using the Twitter Templates; while logged into Twitter, click on the ‘settings’ tab at the top of your screen. Once there, you’ll see you have several options. Design is one of them. Click on that tab and you can choose from Theme, Background Image, and Colors. Twitter offers you several options and you can upload a background image if you have one in mind.

Utilize developer software to create your Twitter Background. There are a number of developers offering custom Twitter Background wizards and templates. Many of these options are free, others cost a few dollars. Some of the popular options include:

• TwitBacks.com

• Twitterdesigner.com

The third option is to outsource the job to a graphic designer. Many graphic designers who specialize in web content are now offering custom Twitter backgrounds. This is an easy way to achieve the professional look you want without all the legwork on your end.

Why go to so much trouble to create a Twitter profile? Because it’s often the first impression anyone on Twitter has of you. First impressions matter. Make sure your Twitter profile represents who you are and what you’re about. Make sure it accurately reflects your goals for Twitter, your business vision and your mission.

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