The Build Network December 2012 report shares a four-point checklist for effective communication from Steve Sargent, President and CEO of GE Australia and New Zealand. The checklist is also helpful for any trainers, teachers or speakers seeking to deliver a targeted, insightful communication.
The Build Network advertises itself as a vehicle for sharing smart ideas for mid-sized companies. With a quarterly publication of quick tips and techniques, Build is helpful to anyone seeking innovation, reinvigoration and motivation.
In the article, entitled Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut., Sargent explains that he, before any communication event, runs through this checklist. It helps him deliver a targeted message. The four points, in no specific order, follow.
Point one - How do I want them to feel (what emotion should be generated within the audience)?
Point two - What are the messages I want to convey (what are the primary content points to be delivered)?
Point three - What are the actions/behavior I want he audience to do as a result (what would define a successful Kirkpatrick Level Three http://www.examiner.com/article/demonstrating-the-value-of-training result)?
Point four - How should I adjust my style to my audience (who is the audience, what are their learning and communication preferences, and how would they most like to receive the information)?
Sargent further explains that his critical goal in any presentation is to be crystal clear about what he needs to accomplish and this list helps him do that quickly, even when thrust into a last minute presentation.
For all presenters—including trainers, teachers and speakers—this simple four-point checklist can help deliver a presentation that is pithy, targeted, and actionable. When combined with past article check-lists, including Answer the five “Ws” in your presentation, Nine steps to a terrible presentation and Nine tips for a presentation they will rave about, it provides a helpful roadmap for effective presentations.