Sources say that Anheuser-Busch has a name for the Clydesdale foal that starred in its Super Bowl ad . "Hope" was chosen in a twitter naming contest.
Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company's Clydesdale ranch igenerated thousands of tweets . Hope was one of the more popular names suggested. Some offered the name Stevie after Steve Nicks of Flletwood Mac whose song "Lansdlide" was featured in the tv spot
"We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement. "Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully"
The ad chronicles the bond between a Clydesdale foal and the horse's trainer. Anheuser-Busch has released a two-minute version available on YouTube.
Budweiser had launched its first-ever Twitter account – twitter.com/budweiser prior to the Super Bowl. The account went live last in late January.
The iconic brand marked the occasion with another “first” involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite “Budweiser Clydesdales Class of 2013,” a beautiful 150-pound baby born the morning of Jan. 16. It was the brand’s first-ever Tweet.
Using #clydesdales, Budweiser asked Twitter followers of @Budweiser and Facebook friends to help name the young equine star, she was seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.
The foal was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”
More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
Budweiser’s Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.
