Big gaming titles in the mobile world are usually reserved for handsets that bleed cutting edge technology. However, there is a market game developers are neglecting completely and that is the low end consumer market. If the ADduplex data studies are to be correct, phones like the Nokia Lumia 520 are taking the emerging markets by storm. Thanks in part to the Lumia 520's low cost and above average specifications package, windows phones platform is finally beginning to pick up traction in terms of market share.
India, China and South America have responded well to these kind of devices and will soon overrun the high end market in worldwide sales volume. Desired games from publishers that push quality visuals are nowhere to be seen on low spec devices, that is and should change.
Fragmentation between handsets in app ecosystems have been very prevalent. Google will release their latest software stable “KitKat” in the near future, in an attempt to close the gap between hardware and software disparity. Companies like Gameloft, Electronic Arts, Activision and many other indie development contigents should take heed and act now that the market is beginning to flourish.
Code optimization is not an otherworldly task, and if developers wish to reach as many devices as possible and remain profitable. Coding 3d intensive games efficiently for modest performing handsets is the safest investment that can be made.