Bud Light is a popular brand of beer produced and marketed by the world’s largest brewing operation, Anheuser- Busch InBev. Like any business, Anheuser- Busch InBev is always looking for ways to expand its product line and its latest is a variation on the best- seller Bud Light. The new product is Bud Light Platinum, a new twist on the company’s top selling brand.
What exactly makes this beer a “platinum” version of regular Bud Light? Well, looking at an analysis of the final product, Bud Light Platinum is higher in alcohol and calories. Regular Bud Light contains only 4.2 percent alcohol by volume and 110 calories per 12 oz. serving. Bud Light Platinum has a higher starting gravity, resulting in 6 percent alcohol by volume and 137 calories per 12 oz. serving.
Anheuser- Busch InBev says it created Bud Light Platinum to appeal to a new breed of light beer drinker who likes a little more flavor in a light beer and a more stylish presentation. Bud Light Platinum is packaged in blue bottles, so it certainly does have a look all its own. With added proportions of ingredients and a higher starting gravity, the taste is somewhat sweeter and Anheuser- Busch InBev is betting that Bud Light Platinum will appeal to a new generation of light beer drinkers.
One criticism already leveled toward Bud Light Platinum is that, with 6 percent alcohol by volume and 137 calories per 12 oz. serving, it doesn’t really qualify as a light beer. After all, its alcohol level is higher than that of most all light beers and is even greater than that of Anheuser- Busch InBev flagship Budweiser. And with 137 calories, it approaches the same level as many other American style, non- light lagers. With numbers like these, Bud Light Platinum is pushing the limits of light beer but Anheuser- Busch InBev is hoping no one will notice or care.
Platinum is a valuable metal and its use as a product descriptor normally denotes luxury and superiority. In the case of Bud Light Platinum, parent company Anheuser- Busch InBev is betting on higher alcohol and a new taste to convince drinkers of its supposed premium credentials. It is a marketing strategy that may or may not pay off, however, and it could cost Anheuser- Busch InBev millions of valuable dollars as it struggles to regain lost market share for many of its core brands.
Expect to find Bud Light Platinum in stores starting today.
Want to read more about the world’s greatest beverage? Visit Great Beer Now!
I hope you enjoyed this post! Click the “subscribe” link above to receive automatic updates whenever a new post is made.
Comments