During Super Bowl Weekend, New York City's Intrepid Sea, Air & Space Museum and the 4,028-passenger Norwegian Getaway cruise ship (both located at Pier 86 on W.46th & 12th Ave) will be transformed into the "Bud Light Hotel", which will become the party destination of the weekend, hosting shows by huge musical acts to help the locals and tourists of New York City party their nights away until the big game on Sunday, February 2nd.
On Thursday, January 30th, the weekend kicks off with a tribute to the history of New York City's hip-hop legacy presented by The Roots. The night is hosted by EA Sports and Bud Light, and will feature RUN DMC, Busta Rhymes and other promised special guests. Friday, the 31st, will see the "Pandora Presents" party with the Grammy nominees Imagine Dragons headlining. On the eve of the biggest football game of the year, one of the biggest bands in rock history, Foo Fighters, will play with Zac Brown Band, who recently collaborated with Foo Fighters singer Dave Grohl on "The Grohl Sessions, Vol. 1." Finally, the weekend will close on Super Bowl Sunday with a pre-game concert that will feature Fall Out Boy and country star Jake Owen.
For the weekend's festivities, Bud Light will construct the Bud Light Hotel Amphitheatre, which will be a heated concert venue across the street from the Intrepid, as well as the Bud Light Hotel Lounge. The two-level, 1,500-person capacity venue adjacent to the Intrepid will house daytime hospitality activations and late-night after-parties.
Fans can enter for a chance to win a trip to the Bud Light Hotel, VIP access to the concerts and Super Bowl tickets through Bud Light’s Lucky Key Giveaway. The Bud Light Lucky Key Giveaway gives consumers (ages 21 and older) two ways to win the ultimate Super Bowl XLVIII experience now through January 13th:
1) Fans can download the Fan Zone app and scan a Bud Light logo to reveal an augmented reality experience and unlock a lucky key. Fans can use their lucky to key to unlock one of three virtual doors for the chance to win the ultimate Super Bowl XLVIII experience and other prizes.
2) Consumers can also click on a Bud Light Lucky Key banner ad online to unlock a lucky key. If their lucky key unlocks the winning door, they can win the ultimate Super Bowl XLVII experience.
Keep a lookout for opportunities to win tickets to Hotel events throughout the NYC area all month.