Brunello Cucinelli started his eponymous clothing empire three decades ago with a simple plan: to bring cashmere to the masses (especially women) and in lots of different colors. There was little chance he could have known then what his plan would spawn; a multi-million dollar, international Italian heritage brand with stores in 5 continents and over $300 million dollars in annual sales.
In addition he brought his company and all operations to a small town in the middle of Umbria, in the Italian countryside, called Solomeo, rejuvenating a village near collapse, rebuilding the centuries-old town square and employing hundreds of locals artisans and residents. Quite a success story for a self proclaimed “slacker” in his youth.
The past few decades have seen the house of Cucinelli branch into a full fashion line with clothing and accessories for both sexes, however cashmere has remained their trademark and for good reason. Constantly sourcing the best materials from Mongolia and the Far East, coupled with local Italian craftsmanship, Cucinelli’s clothing is one of life’s little pleasures, with a price tag to match. However there is in an inherent quality and noticeable luxury in all of the designs that the house brings to market.
And with Fall having just kicked off, it is time to hunker down for the colder months and acquire some articles that will last not just until the mercury shoots back up but for years to come. Cucinelli’s entire credo is predicated on the timelessness of his designs. Articles are intentionally created in palates soft enough to straddle different seasons as well as various locales.
Cucinelli himself is a true testament to the Italian idea of “sprezzatura,” the casual and nonchalant indifference that the Italians have mastered so well. And as a lover of life, including “cashmere, chocolate, champagne, cognac and cigars” he may just be the hero to the modern man. Ciao!
There are two Brunello Cucinelli Boutiques in Manhattan:
379 Bleecker Street
New York, NY
Upper East Side
683 Madison Avenue
New York, NY