Eat. Drink. End Hunger. October 11-14, 2012. So reads a food cart napkin for the New York Wine and Food Festival. The initiative for this napkin is the inspiration of an "alternative marketing company that places high impact advertisements directly in the hands of consumers via custom printed napkins." Street Smarts Media is a business that sells advertising space on napkins for street carts.
Jesse Morris is a thinker. He wants to make the world a better place. Merging his passion and entrepreneurial skills, Jesse and his friend Matt Goldman created Street Smarts Media. The first portfolio campaign was devoted to raising money for autism awareness and research. (Jesse's personal devotion to autism research is motivated by his brother Paul ,who has autism. He participated in the Autism Votes 2012 video.)
Both the Manhattan and Nantucket Autism Speaks 2012 Walks spread the word about autism research and awareness by utilizing simple napkins provided by Street Smarts Media. The napkins feature all pertinent information including the logo, time, date, application or websites. Scan the code and visit the site to see how you can help.
Jesse, a graduate of Babson College, a place that defines entrepreneurship on its website: The definition of entrepreneurship is constantly evolving—becoming more broad-based, inclusive, lifelong, and relevant in any organization or context. At Babson we believe that entrepreneurial attitudes, skills, and tools are invaluable to success in our personal, as well as in our professional, lives. Matt graduated from John Hopkins University and together, they parlayed their skills and drive to create Street Smarts Media.
Our team has worked in marketing and sales for a variety of well known brands in tech, consumer packaged goods, financial services, and apparel industries. We believe that word of mouth and direct marketing are the roots to bringing brand awareness to the best stage of all... the STREET.
The average cart distributes between 2,000 – 2,500 napkins/ week, allowing weekly campaigns to reach 500,000 – 2,000,000 consumers
Kudos to Matt Goldman and Jesse Morris. Making a difference combines the efforts to give back, while inspiring business in 2012.