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Bronner Brothers International Hair Show survives the tides of change

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Bronner Brothers, Inc. hosts the largest, traveling multi-cultural hair, beauty and skincare show. One of its bi-annual stops is in Atlanta, Ga. Its mid-winter show was held on August 2-5, 2014, at the Georgia World Congress Center, in Atlanta, Georgia. In its 67th year, it faced many changes that seemed to, at first glance, jeopardize the success of the program.

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During the four day event, Bronner Brothers, Inc. provided the forum for over 300 exhibits (including cash & carry tools & supplies); held multiple competitions, which awarded over $15,000; facilitated over 200 instructional opportunities in 50 classrooms, and assisted multiple non-profits with their charitable endeavors.

“All new professional show … “Happy Hair” … happy customer”

For the mid winter 2014 events, Bronner Brothers, Inc. effectuated its recently discontinued open-to-the-public policy. In Bronner Brother’s attempts to maintain a professional show; children 12 and under were not allowed admittance into the show. There were also no strollers allowed on the show floor. Childcare was provided, by Tina’s Tots, at a rate of $20 per day/per child.

“This conference is designed for industry stylists, salon owners, barbers, students, beauty distributors, and all beauty professionals. It is not open to the general public.”

~ Bronner Brothers, Inc., official website.

On August 2, 2014 attendance appeared to be really light. When this examiner had an opportunity to speak with James Bronner, one of the founder’s sons, in regards to potential concerns, he stated that it was “too early to tell” what effect the changed policy would have. Customer service rep, Erica, of Atlanta Barber and Beauty Supply (who was working the Andis exhibitors booth) informed this examiner that “the August show is always much lighter than the February show, because the August show conflicts with the start of the school year”. Luckily for Bronner Brothers, Inc., and its exhibitors, the crowd seemed to significantly increase on August 3, 2014. One other item to note is that the drastic decrease in the presence of children on the exhibitor’s floor, as well as in the classrooms, was very evident. The absence thereof did, as organizers desired, create a more professional, conference-focused experience.

“We are excited to launch our “Happy Hair Experience” campaign. Our goal for our new campaign is to give you all the experience you have long desired to see at BB Hair Shows. We want to give you a stress-free weekend filled with all the education and entertainment to make this, for you, a memorable weekend.”

~ Sabrina McKenzie, Bronner Brothers International Hair Show Director.

Another change to the event was the addition of new show director, Sabrina Mackenzie. (Bronner Brothers, Inc. President, Bernard Bronner has customarily filled this role.) Mackenzie was previously a Bronner Brothers model. Her commitment to “bring a new show”, was effectuated immediately when she rebranded the event, the “Happy Hair Experience”.

Traditionally, Saturday and Sunday are reserved for the main events: fashion show, comedy night and worship. The traditional “Hair Battle Royale” was replaced with a “Happy Hair” themed couture fashion show, called “Bring in the Blitz”. The comedy night was the platform for a bust-a-gut experience, provided by comedians Bruce Bruce and Earthquake. Of course, the event would not be complete without the Sunday Morning Worship Service with Bishop Dale C Bronner and the Word of Faith Choir.

Celebrity sightings seemed to be less than usual. However, those attendees hoping to learn from the best were treated to educational, hands-on sessions with cosmetology royalties, such as Adam Tran, Charles Gregory, Shekina Jo, and Kim Kimble.

Global automotive industry leader, Ford Motor Company, was the “Presenting Sponsor” for this event. Along with the 2015 Ford mustang that was given away at the fashion show, Ford conducted a “Ride N Drive”, consumer test drive, which also allowed 300 people to receive VIP access to the VIP Lounge, at the Park Bar Atlanta.

The Bronner Brothers International Hair Show is not all education and entertainment. It is a major contributor to Atlanta’s economy. According to the Metro Atlanta Chamber of Commerce, it generates over $15 million in revenue for the city and surrounding businesses. Bronner Brothers makes available booths for awareness of issues represented by several non-profit organizations, such as “Fight Colorectal Cancer”. It has also officially partnered with “Hairstyles for Hope”, a cancer option collaborative campaign.

The next Atlanta-based Bronner Brothers International Hair Show, themed “Global Hair” is scheduled for February 21-24, 2015. Don’t wait to late to register. For more information, contact the corporate office.

Corporate Office:
Bronner Bros
2141 Power Ferry Road
Marietta, GA 30067

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