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Broadway performances to harmonize with Super Bowl Boulevard activities

 Workers construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway. It opens today.
Workers construct 'Super Bowl Boulevard,' which runs through Times Square and down Broadway. It opens today.
Photo by Andrew Burton/Getty Images

New York City's Super Bowl Boulevard opens today. The Boulevard runs down Broadway between 34th - 47th Streets. It will have a variety of activities that people can enjoy to celebrate the Super Bowl which will be played in New Jersey on Sunday.

Parts of this area is an integral section of where Broadway shows are performed. In a Jan. 22, 2014 press release from the Broadway League, Charlotte St.Martin, Executive Director, said, “We are happy to welcome visitors from around the world to Broadway and Times Square! Our Broadway Plazas are filled with Super Bowl fun and activities, but we want to clarify and reiterate that all cross streets are open as usual, providing easy access to the theatres. To help provide information for our theatregoers, Broadway – the theatre district – is open, and we encourage our theatregoers to arrive early to enjoy the live performances taking place all over Times Square while enjoying the excitement of Super Bowl Boulevard.”

The Broadway League has made information available on their website at about the area, shows, and also the special schedule ( for the week under which Broadway shows will perform.

Visitors can enjoy special Broadway performances at numerous NFL sponsored and host committee events around town during the week. A little further down from Super Bowl Boulevard at Bryant Park, PepsiCo will host a Super Bowl Celebration in New York City’s Winter Village in the Park . This will be another spot where cast members from Broadway shows will perform. As of this now, appearances scheduled include performances from Chicago, Mamma Mia!, Motown, Newsies, Pippin, and Rocky, throughout the day.

About The Broadway League:
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. The League's 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada.

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