Unlike Central Coast Mariners, Melbourne Victory and Newcastle Jets, who will all sport a ten year anniversary crest in 2014-15, Brisbane Roar's change is a permanent one.
After doing research with Brisbane Roar members and key stakeholders the club found that their key stakeholders wanted a more traditional style club crest and that is what Brisbane Roar have provided with their new club crest.
The crest is certainly more traditional than their old crest, which had been on the club kits since the start of the A-League ten seasons ago but was more commercial than traditional.
The badge is a nod to the history of Brisbane Roar with the Dutch background of the club very much in view with the lion rampant featuring as a key part of the crest, much like the Dutch FA logo.
Switching the badge to Lion Rampant rather than just the head was stated to signify the members and the whole club in the badge, but again it is a nod to the history of the club, originally formed as Brisbane Hollandia in 1957, with the early club crest including a lion rampant.
The Roar have a long association with the Dutch community, despite the FFA wanting to remove the ethnic style clubs from the A-League when it was formed, and it was largely hidden away in the original A-League club, but still wearing orange, the now Brisbane Roar are showing much more ownership of their Dutch history.
The new crest will be worn by the A-League side, along with National Youth League and W-League sides and will begin appearing on all media beginning shortly.