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Bridgestone Golf leads the way in ball fitting

Matt Kuchar plays the Bridgestone Tour B330-S golf ball model
Matt Kuchar plays the Bridgestone Tour B330-S golf ball model
Photo by Scott Halleran/Getty Images

It is common knowledge that the best way to get the most out of your golf clubs is to get them fitted to your swing.

Thanks to companies like Bridgestone Golf, fitting programs now exist to help you choose the golf ball that will help you maximize your performance.

Bridgestone is the leader of this movement, with its’ Bridgestone Challenge program. Using a sophisticated computer system — the Science Eye Launch Monitor – Bridgestone has done over 250,000 ball fittings across the country. It has 20 fitting teams working 44 territories in the U.S.

Here’s how it works:

With your driver, you will hit a series of shots using your current golf ball of choice.

The high-speed cameras in the Science Eye Launch Monitor system will capture multiple measurements and use that data to calculate your specific launch characteristics.

Based on your ball flight characteristics, the technician will either confirm that you are currently playing the best ball for you or recommend a Bridgestone/Precept ball that better suits your game.

After hitting a series of shots with the recommended ball, you will be given a side-by-side comparison of all data, which includes your launch angle, spin rates, and distance with each ball.

By comparing the side-by-side results, you will be able to determine which ball can best maximize your performance with your driver.

If you can’t schedule an appointment with a Bridgestone Challenge professional, there are two other ways to find the right ball for your game via the Bridgestone website. You can engage in live online chats with ball fitting experts through Bridgestone’s B-FIT service, and you can utilize an easily accessible Online Ball Selection Guide.

"Saying all golfers should use one ball is as ridiculous as asserting that we should all play stiff-shafted blade irons and wear medium size shirts," said Dan Murphy, Vice President of Marketing at Bridgestone Golf, Inc. “Ball-fitting has separated us from the pack and allowed us to grow to #2 in share.”

Bridgestone’s rise up the rankings is reflected on the professional tours. Players such as Matt Kuchar, Fred Couples, Davis Love III and Paula Creamer are making their livings with Bridgestone balls.

To find a Bridgestone ball-fitting opportunity in your area, visit the Bridgestone website and click on the map for the schedule.

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