Now here’s a news scoop worth digging into. Make that four new scoops worth digging into. On March 12, Breyers introduced its Breyers Gelato Indulgences. The four new varieties will tempt frozen-treat lovers with their trio of textures: creamy gelato, luscious sauce and gourmet toppings.
Breyers is topping off the launch of its Gelato Indulgences with the “ultimate date night,” a new campaign that serves a delicious take on couple time. It will focus on how couples can create the perfect date night at home, sharing time together while sharing gelato.
“Our loyal fans told us they want even more indulgent offerings from Breyers, and Breyers Gelato Indulgences is the perfect answer,” said Alfie Vivian, vice president of refreshments for Unilever North America in a press release. “With its uniquely indulgent trio of textures, Breyers Gelato Indulgences can help busy parents create a great date night right at home, any night of the week.”
The flavor profiles for each of the four Breyers Gelato Indulgences promises decadent dessert experiences that will make staying at home for date night worthwhile.
- Vanilla Caramel keeps it classic, featuring creamy vanilla gelato topped complemented by a caramel sauce and caramel curls;
- Raspberry Cheesecake offers a cheesecake gelato accompanied by rich raspberry sauce and a graham crumble;
- Tiramisu starts with a mascarpone gelato and adds espresso sauce, ladyfinger cookie pieces and even a sprinkle of gourmet cocoa; and
- Triple Chocolate concentrates on maximum chocolate-y goodness, with milk and dark chocolate gelatos topped with white chocolate sauce and chocolate curls.
Talk about a great excuse for couples to “spoon.” But with these combinations of ingredients, doesn’t Breyers realize “sharing the gelato” as part of “ultimate date night” is a much harder sell than either the gelator itself or the idea of date night spent at home? And how difficult will it be for couples to stay faithful…to just one flavor?
Since watching favorite TV shows together fits well with “ultimate date night,” Breyers is partnering with the NBC series, “Parenthood” (10-11 p.m. ET) to sponsor two extended previews of future episodes for fans to enjoy online.
Breyers Gelato Indulgences is available at grocery stores nationwide. Just look for the 28.5 oz. clear tubs that tempt by showcasing each mouth-watering mix of gelato, sauce and gourmet toppings. It sells for a suggested retail price of $4.49-$5.99.
Families have been sharing Breyers frozen treats – which offer a variety of ice creams and toppings, sherbets, even a lactose-free alternative – for more than 140 years. Products include Oreo Cookies & Cream, SNICKERS Bar, Reese's Peanut Butter Cups and Natural Vanilla, which is America's No. 1 Vanilla ice cream. Breyers products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.