During the month of October, the Dr. Susan Love Research Foundation (DSLRF) will extend its
ongoing partnership with Lifetime to include a new campaign with Lifetime Moms
(www.lifetimemoms.com) to recruit 25,000 new volunteers to join DSLRF's Army of Women
program to help breast cancer prevention research. To encourage more women to join at
www.armyofwomen.org, Lifetime Moms will donate $1.00 to the Dr. Susan Love Research
Foundation for every new volunteer that signs up for the Army of Women through
Lifetimemoms.com, with a maximum donation of $25,000.
“Many women are aware that their breast cancer risk is higher if their first pregnancy is after 30.
But a lot of women do not realize that 80% percent of women who get breast cancer have none
of the known risk factors,” said Dr. Susan Love, M.D., President of the Dr. Susan Love
Research Foundation. “We’re excited to be partnering with Lifetime Moms and their network of
mom bloggers because we know it will take an Army of Women to find what causes breast
A program of the Dr. Susan Love Research Foundation, the Army of Women is a unique
partnership between researchers at top universities and women who want to help find the cause
of breast cancer so we can learn how to prevent it.
The Lifetime Moms Network, made up of the most influential moms, includes the core domain
LifetimeMoms.com, a premium editorial site providing diverse content that celebrates, entertains
and inspires women who are moms and more as well as an Affiliate Network comprised of
nearly 100 individual Mom blogger sites around the US.
To date, the Foundation has recruited nearly 360,000 women (and some men) into the Army of
Women program, with over 50,000 of those volunteers engaged in helping 52 breast cancer
studies. After signing up at www.armyofwomen.org, members are then contacted via email blast
about new studies seeking volunteers. They can either sign-up for the studies online, or if they
do not qualify, they are encouraged to forward the information to a friend or family member.
Every woman over 18 is welcome to participate, whether a breast cancer survivor or someone
"Most people don't realize that its difficult recruiting women for breast cancer research studies
and some studies can take years to find qualified volunteers. Our Army of Women program is
speeding up the research process by providing a network of nearly 360,000 women that are
ready to take part in breast cancer research studies," said Dr. Love. "We have been able to
close many studies in less than 24 hours, but we still need more women of every age and
ethnicity to sign up and be part of our revolutionary program."
Dr. Susan Love will host an exclusive live Ustream video chat focusing on Moms and
Pregnancy on October 26 to answer questions about breast cancer that are specific to pregnant
women and mothers. Details will be posted on LifetimeMoms.com.
In addition, the Dr. Susan Love Research Foundation is an official FIVE Coalition partner of the
Lifetime Television original movie event “Five,” an anthology of five short films exploring the
impact of breast cancer on people’s lives. The short films are directed by Jennifer Aniston, Demi
Moore, Alicia Keys, Penelope Spheeris and Patty Jenkins. “Five” highlights the shared
experience each short film’s title character endures from the moment of diagnosis, through an
interconnected story arc that uses humor and drama.
The Dr. Susan Love Research Foundation and its Army of Women program will be featured on
the mylifetime.com website at mylifetime.com/stopbreastcancer as well as in the email
newsletter and on the Lifetime social media platforms.
About the Dr. Susan Love Research Foundation
The mission of Dr. Susan Love Research Foundation is to eradicate breast cancer and improve
the quality of women’s health through innovative research, education and advocacy. For more
information visit www.dslrf.org.
ABOUT LIFETIME MOMS
A+E’s premiere Mom Blog Network brings together the top influential mom bloggers and social
media experts to celebrate their life experiences through compelling stories and opinions.
Lifetimemoms.com and The Lifetime Moms Network reach over 3 million unique visitors per
month (Nielsen Netview, August 2011).
Lifetime Television is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their families.
Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™
are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks
is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Long at the forefront in the ongoing battle to fight breast cancer, for more than 17 years
Lifetime’s Stop Breast Cancer for Life (http://www.mylifetime.com/stopbreastcancer) initiative
has been dedicated to offering women the most up-to-date, comprehensive information about