Many Amazon sellers are branching out into the grocery niche. There is a lot of opportunity in this category because inventory in grocery stores varies from state to state, and even from city to city within the same state. Grocery items are constantly being introduced to the market or discontinued, which makes them scarce and more desirable by consumers. For Amazon sellers exploring the grocery niche, cereal is an easy categories to start with.
Amazon currently shows over 8,000 offers for cereal, with only 1,700 eligible for Prime. That leaves huge opportunities for third party sellers to offer the remaining 6,300 through the FBA program. (FBA is Fulfillment by Amazon, where sellers send items to Amazon warehouses and those items become eligible for Prime buyers.) Breakfast cereal is a popular food item in our culture and Americans not only eat it for breakfast, they eat it for snacks, and use it to bake treats or in other recipes.
According to the NPD Marketing Group, 90% of US homes purchase cereal on a weekly basis. Breakfast cereal also comes in many different flavors for adults and children. Special health concerns are also addressed within the wide offerings of cereal including gluten-free, organic, Kosher, sugar-free, and low fat. Cereal comes packaged in many different ways such as in multi-serving boxes, single serve boxes, plastic single serve containers, or bags. Cereal is an easy item to sell on Amazon because it ships well. It won't break like cookies or crackers, it doesn't come in glass jars, and it won't crumble and be unsatisfactory to the consumer.
If you are a consumer looking for a specific type of cereal that is hard to find in your area, check on Amazon. And if you are a reseller, consider selling breakfast cereal using Amazon's FBA program. You will be surprised at what is sitting on your grocery store shelves that you can sell for profit on Amazon.com