How many times have you clicked on an article to read it because it seemed like it would be interesting, only to discover that by the end of the first paragraph you'd wasted your time? There's a lot of static on the internet today and that makes it difficult for anyone to be remembered. To break through that static, you must have a clear, concise message that someone will be able to see or encounter more than once, but still have the same value on the second or third contact as it does the first time they see it.
How can you be the clear message when there's a lot of background noise?
You Need Directly Targeted Media To Your Demographics
Think about the last message you heard that really stuck in your memory. It stuck there because you felt like it spoke to your needs on some level. This happens to us every day in some way, from news stories that strike home because we can relate to the people involved to a new product we're excited to use because it could increase our productivity. That's what a directly targeted media message can do for your targeted demographics: relate value.
Unless your targeted audience finds your message to be valuable, all you will be is background static.
That's why a targeted message is so valuable today outside the medium of traditional internet marketing. Blogging, email marketing, and all of those marketing methods have a lot of benefits that can bring in some sales, but it's not overly efficient. Most people in all of these traditional formats are going to ignore your message because it's just another email, another sales effort, or another interruption to their day.
That's why a targeted media message is such a powerful tool to use. It lets people see the value of your message, the expertise you can provide, and receive specific information that relates to them on an individual level.
At the same time, companies like InsideSales.com have perfected dialing, emailing, motivating and hiring powered by predictive analytics and machine learning. The combination of machine learning plus a perfected message can have very powerful results on your bottom line.
How Can This Be Done Without Major Corporate Resources?
The issue with traditional media advertising is that only a select few organizations could make this kind of targeted message become a reality. Television, for example, has evolved so that local businesses can target local consumers, but even then only a select few larger local businesses can utilize this medium because of its costs. For the small business, the sole proprietor, or that startup that's looking for capital investments, sending out a targeted message was virtually impossible.
Not so today. Thanks to video marketing on the internet, you can appeal to your targeted specific niche with a target message because people are seeking out your message. With the convergence of social media and television, you have the opportunity right now to dig into more potential markets than ever before because people are desperate for a real message on the internet instead of all the static they encounter every day.
You can make your message stand out. You can create a targeted media message that will break through the static of the internet. Lead generation will occur when you make this happen. Let me show you how today!
Visit NewLucid.tv for more information on leveraging Web TV interviews to position yourself as the prize.
Get Interviewed on Kersten Kloss' Web TV show. Kersten hosts open mic interviews via Skype on Fridays.