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BRAX Fundraising is offering Guilford County Schools a grant to participate in their fundraiser

NFL Play 60, Back to Football Friday, and BRAX team up to encourage active lifestyles in youth
NFL Play 60, Back to Football Friday, and BRAX team up to encourage active lifestyles in youth
Milton Wilder

The NFL Hall of Fame induction scheduled for Saturday, August 6 kicks off the 2010-2011 football season, and with that kickoff, BRAX fundraiser is offering a grant for any school that registers for the health and wellness-focused Back to Football Friday and that conducts a BRAX Spirit Cups Fundraiser before April 30, 2011. The grant is based on how many sleeves of Spirit Cups are sold by each school. BRAX will contribute 50 cents per sleeve in addition to the regular profits offered the school.

This grant is made possible through the NFL PLAY 60 campaign that encourages children to play and be active for at least one hour every day in order to help combat childhood obesity.

"At a time when budgets have been significantly reduced, more schools are executing fundraising campaigns to help cover the shortfalls, said Peter Hexter, Partner of BRAX Fundraising, the parent company of Spirit Cups. "By teaming up with the NFL on Back to Football Friday, not only are we celebrating America's passion for the NFL, but we're offering schools a unique opportunity to earn significant funds to support a wide-range of programs and priorities."

Back to Football Friday is September 10. Guilford County Schools and all nationwide schools are are encouraged to show their NFL team pride on Friday, September 10 and submit 3 essays, each in 100 words or less, and 3-6 photos on The 34 winning schools will be named NFL PLAY 60 Super Schools and receive a visit from an NFL player and a $10,000 NFL PLAY 60 health and wellness grant.**

The essays should answer these two questions, each answer must be in 100 words or less:

  • 1) Why is health and wellness important to your school? 
  • 2) How would your school use a $10,000 grant awarded in the form of a check to improve health and wellness for the students at your school?

The photos should be of events that took place on September 10 that demonstrate how the school celebrated Back to Football Friday.

There is no cost or obligation to participate in Back to Football Friday, but in order to receive the additional grant from BRAX, participants must participate in the fundraiser and Back to Football Friday. Registration must be complete by September 17, 2010.

PTA presidents, School Administrators, and Teachers can sign up for the fundraiser and Back to Football Friday. Students can go online and register, as well, in order to receive updates, information, and play online games.

"This year's Back to Football Friday Contest continues the tradition the NFL has established of celebrating team spirit, while cultivating a healthier generation of kids," said Vice President of NFL Fan Strategy and Marketing Peter O'Reilly. "The NFL and BRAX Fundraising are not only committed to helping schools keep fitness a top priority, but also providing solutions to make it a reality."

**Source:, homepage


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