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'Brad's Raw' reveals how to lose 40 pounds in three months with plant-based diet

Before he decided to go on a raw food diet, Brad Gruno enjoyed chowing down on a sizzling steak. Then he went raw - and everything changed. In an exclusive interview on Jan. 6, Brad told me how he lost 40 pounds in three months, lowered his cholesterol and started what's become a career as a health food maven.

Is a raw food diet right for you?
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It's all detailed in a new book: "Brad's Raw Made Easy: The Fast, Delicious Way to Lose Weight, Optimize Health, and Live Mostly in the Raw" (click for more information). And even though the results seem too good to be true, Brad emphasizes that others can do it by "easing into a 100 percent raw food cleanse."

When he began his weight loss journey, Brad "was at least 40 pounds heavier, depressed because of a recent business failure, and prescribed the drug Lipitor to normalize high cholesterol levels. I then realized that even though I had lost everything I had worked so hard for, I could take back control of my health."

Brad says that he was inspired by the documentary "Eating." And although he immediately went on a raw food detox, he advises others to take it one step at a time.

Following the initial cleanse, Brad shifted to the approach that he recommends for maintaining your weight loss: "A diet that consists of 80% raw food and 20% cooked, healthy options (the lifestyle that I’m currently living right now)."

He feels that plant-based eating is the key to reducing your risk of disease and shedding pounds more easily. The 60-day cleanse recommended in his book begins with a 30-day totally raw detox followed by a transitional diet to the 80/20 food plan.

In addition, Brad created recipes to add variety and a food journal.

His hope: "I really wanted this book and plan to be as easy to follow as possible because I truly believe that if I could do it and change my health around, then anyone can," he says,

For those concerned about the possible expense of a raw food diet, Brad says that it "does not have to be expensive OR complicated. If it was either of those things, I never would have been able to stick with it when I first starting out."

The emphasis on diet: Eat more food, not less, by consuming "more vegetables, fruits, nuts, seeds, etc. on a daily basis and the more good stuff you add, the less you’ll even want the bad stuff. I think when you start thinking about it more in terms of addition and not subtraction you’re already setting yourself up for success."