As part of the events surrounding its BoxWorks 2013 conference in San Francisco, Box is holding Developer Day (Dev Day for short), giving developers a chance to interact with people who have overcome some of the most significant obstacles in the development of a successful company. The main BoxWorks conference runs from Sept. 15-17, but Dev Day encompasses only the last day of the event, Sept. 17. The main focus of Dev Day this year is how to succeed as an entrepreneur, from the inception of a product idea to maintaining a successful business.
Dev Day begins with a keynote speech at the BoxWorks 2013 conference’s main location, the Hilton at Union Square. The guest speaker is Malcolm Gladwell, a prominent author and journalist who was named as one of Times Magazine’s 100 most Influential People in 2005. Gladwell has published four bestselling books integrating topics in the themes of sociology, economics, and psychology. His lecture will focus on his upcoming book, “David and Goliath,” which will be released in October. Its topic revolves around the many ways through which success can be achieved, and how small doesn’t necessarily mean weak.
After the keynote speech, the events of Dev Day split off from those of the BoxWorks conference proper, and developer attendees are shuttled to the Bill Graham Civic Auditorium. There, aspiring developers are given a series of talks from experts in their respective fields, concerning many of the challenges in taking a product from conception to launch. These illuminating lectures include how to launch a product, how to acquire customers, and how to increase a company’s scale. Developers will also have a chance to spend hands-on time with Box’s new and innovative tools and APIs.
At the end of the day, Dev Day attendees will mingle with main conference attendees at the After Party, where famed punk rock band Blink-182 will be featured in an exclusive concert