In the West, rationale, reason, logic, and utility rules. Things and people are measured; quantified; judged; categorized; admired or commoditized - or worse, disarded. The ends are to ensure maximum benefit for minimal loss, risk, or threat. Investment / portfolio managers and actuaries instruct clients on life expectancy, or on net worth. A boxer may be worth $100 million and must rationally implement sound strategies for that wealth.
Out with the Old
The old traditions have made way for the marketplace's paradigm - commanding the pursuit of pleasure, gratification, self-indulgence. Presentism: "life is now - live it up." Once it's gone, it's gone.
The idea is pervasive and most persuasive. Old notions of temptations are discarded as lies spread by ancient mystics - who perhaps were bent on mind control over the populace. Floyd has limitless access to the famous, the beautiful, and royal settings. Material wealth and social standing is the benchmark for idolatry, the standard by which a commoditized person-worker is made superior or inferior. Actually, worker is an appropriate label, not person. And preferably not human being. Worker, commodity, metrics. Watcha got? Micro-values and macro-hypnosis have created a consciousness of commercials, beliefs, and reinforced system of hyper-consumption: you don't have money, fancy cars, gorgeous dates, the latest gadgets? You are IRRELEVANT.
Floyd has defeated (and embarrassed – i.e., Arturo Gatti) the vast majority of his opponents, with ease. He is in command - fans chase what he has, just as boxing opponents attempt to catch up to his ring generalship. The master dictates the fight, he views matches as less and less of a challenge.
Such mastery is the culmination of an entire lifetime of top-tier training - eliteness by which Floyd has accepted, and endured, the harshness of perfection's code and demands: father Floyd Mayweather, Sr. was a welterweight contender. Uncles Jeff and Roger Mayweather were once world boxing champions. Floyd is the unquestioned champion at the craft. He is untested. Fans have clamored, to no avail, for contests with compelling adversity, such as involving welterweights Miguel Cotto, Antonio Margarito, and / or Paul Williams.
- Manny is the unquestioned battle-scarred veteran. His seek-and-destroy attacks leave opportunity and openings for a gifted athlete / boxer. -
In 2008, Floyd retired with a perfect 39-0 record. He has clung to his undefeated status - unwilling to let go. Ego clings - to youth, advantage, prestige. Ego has a lot to lose. He has held tightly to this perfect record at the risk of a diminished stature in boxing's all-time pantheon. At all cost Floyd protects and defends his exceptionalism in the boxing world. He is the defensive boxing master who lives out this strategy. In facing elite opponents, even the best fighters are supposed to lose over the long-run. "Why be like everyone else? I am different. There is an elevated standard no one else can touch. There is nothing left to prove."
This preference jibes with American Exceptionalism - a paradigm regarding America's niche and unusual uniqueness in credo, values, resource and population composite, history and origins, prowess, and destiny. The West dresses omnipotent Stature and Success in such parameters as to allow Floyd to wear its golden robes.
The Hero IS
According to Campbell: The Hero IS. I AM. Not I want to be. Not I am trying. I AM. The best IS Floyd. I AM Floyd. The Exception. No one else. The Exception in the heartland of American Exceptionalism.
Ancient, mystic views of (inferior) man is replaced. Advances, Western might validate the ego as desiring justified ends. "The fact the system works makes it the right system, the correct system, for all." The ancient is bondage for man. Floyd's representation shatters the obsolete.
He holds up a broken mirror for observers. What you find is a shattered tradition. He has violated the accepted the template for all Men: life, death, resurrection / rebirth. I am the exception - there is no loss. There will be no failure. Safety. I am the exception - 39 - 0. No death, no failure. No loss, no rebirth. Not death in the literal sense (of the flesh), but death of the ego resulting in a rebirth of identity. "I have reached a threshold others have not - in the boxing universe, I am the king of kings." In the West, money talks. BS walks. Success and failure is a zero-sum equation.
In a hyper-competitive setting, of which Floyd is a brand / enterprise in the marketplace, you can only push yourself. Pride, ego drives the best to the brink. Apotheosis comes from from flesh reaching a point, a limit, no other competitor has. Apotheosis is born from taxing the flesh and spirit, and effecting supremacy in performance expands the Ego. The results break world feats and world records. The West regards such cultivation as the rational progression of Man reaching his potential.