There were a lot of movies that premiered this week but only one of them were able to crack their way into the top 5.
The Hobbit: The Desolation of Smug (Clip ‘Into the Barrells’: http://www.youtube.com/watch?v=YreJ0SamM0I) is just able to grab the top spot with around $29.8 million this weekend, bringing the 3-week total to $190.3 million. The Hobbit enjoyed a small drop this week with only a -5.3% change, but it was the surprise explosion of Frozen that challenged the movie for the top spot.
Just missing the top spot is Frozen (Clip ‘Summer Blowout’: http://www.youtube.com/watch?v=TxhsUF4O8Sg) with $28.8 million, bringing the 6-week total to $28.8 million. The movie shocked moviegoers with a +46.9% increase from last weekend. Perhaps the fact that kids were out of school helped this movie challenge The Hobbit for the #1 spot at the box office.
Dropping to #3 is Anchorman 2 (Clip ‘Laughter’: http://www.youtube.com/watch?v=kRd8MPFYdxs) with around $20.1 million. This brings the 2-week total to $83.6 million. The movie is doing very well at the box office, already beating out it’s $50 million budget and almost beating out the first Anchorman movie which made $85 million. No doubt, it should be able to beat that next week.
Remaining in the #4 spot for the 2nd straight week is American Hustle (Clip ‘Dry Cleaners’: http://www.youtube.com/watch?v=0s2MJ1W4psg) with $19.5 million, bringing the 2-week total to 3-week total to $60 million. The movie was able to beat out it’s $60 million budget this week, which was enjoying a +2.3% change from week to week. At this rate, it has a chance to maybe get to $100-million but I think it will fall just short with all the new movies coming out in 2014.
Rounding out the top 5 is the premiere of The Wolf on Wall Street (Trailer: http://www.youtube.com/watch?v=pabEtIERlic) with around $18.1 million, bring the full 5-day premiere to $34.3 million.
There is only one big movie set to come out this week and it’s Paranormal Activity: The Marked Ones. This movie is the first movie to come out in the New Year and will be setting the bar for the movies coming out in new year.
For the complete list, go here: http://boxofficemojo.com/weekend/chart/
**all totals are from boxofficemojo.com
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