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The 2007 private aviation start-up Boutique Air, has survived 2008-9 private aviation dust up and has evolved into quite a unique private aviation market offering,
As the 144th Like on Facebook, Boutique Air remains a secret. The company has a selection of light prop aircraft that are perfect for short-hops in and around aircraft bases, Arcata, CA (ACV). Van Nuys, CA (VNY), Redding, CA (RDD), Oakland Metropolitan International (OAK) and possibly as a Carlsbad, NM commuter, expanding Boutique Air’s reach from New Mexico into Dallas Fort Worth (DFW). Fares projected to range from $69 to $129. Boutique Air utilizes a 9-passenger Pilatus PC-12, turboprop platform and the Cessna 337 4-passenger.
The company needs a much stronger social presence incorporating social powerhouse Facebook and tools from GoPro to develop a creative ad program. Right now Boutique Air is a very cool secret. Boutique would be a hot commuter to capitalize on the Southern California to Las Vegas connection. Boutique Air could provide stopgap aviation services to a new market, an entry level of VIP gaming players that do not play enough to be comped a Gulfstream, Citation X or Challenger from any of the major strip Casino’s.
This group of under-100K players would play more with a perk flying on a PC-12-47 into Las Vegas. Boutique Air has the unique opportunity to go Blue Ocean Strategy. The surprising thing is that this firm is located in the financial district of San Francisco. Go figure.
Good luck Boutique Air.
340 Pine Street, Suite 503
San Francisco, CA 94104
415.449.0505
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