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BottleRock 2.0 gets closer to becoming a reality

A picture-perfect day in downtown Napa.
A picture-perfect day in downtown Napa.
Kenneth Fish

BottleRock Napa Valley inches its way closer to becoming a reality shortly after Latitude 38 Entertainment (L38) announced dates for the 2014 event. L38 has signed an agreement with the City of Napa, and has the support of the Mayor. “The Latitude 38 team has the right business experience, skill sets and vision to make BottleRock Napa Valley thrive in 2014. BottleRock puts Napa on the map in a new and good way and as mayor, I look forward to Napa hosting it again,” added Jill Techel, Mayor of Napa.

The enormous task of organizing the festival, which is scheduled to run from May 30 to June 1, 2014, has been in the works for some time now, with permits submitted (ahead of deadline) and a diverse talent line-up on track for a mid-March announcement. Like last year, BottleRock will showcase a little bit of music for just about everyone’s taste including alternative, bluegrass, country and good old fashioned rock and roll. If you missed it last year, you should definitely make plans for this year’s event - it’s sure to be monumental!

According to City Manager, Mike Parness, "The current application for a BottleRock 2014 special event permit has been received and City staff is reviewing the submittal now. The entire City staff is committed to working with Latitude 38 Entertainment and the Festival organizers to ensure that the 2014 BottleRock Festival is safe, successful and a source of pride for the community.” In addition to the permit process and all the other municipal logistics, L38 is reaching out to an assortment of wineries and vendors, some new and some enthusiastic to return to this downtown Napa festival with deals getting close to be finalized.

According to the official tourism marketing organization, Visit Napa Valley, it is estimated that there was more than a 50% increase to lodging and transient occupancy tax revenue from May 2012 to May 2013 and that was due to BottleRock. That is equivalent to roughly $1.75 M for local lodging and businesses. A full list of hotels partners and pricing will be launched at the same time as ticket sales. Get ready, it’s time to book!

For more information about BottleRock, visit the website To join the conversation on Facebook go to To follow along on Twitter go to and be on the lookout for #BRNV. See you at the festival!