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Boston Chanel Moves...Right Next Door

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On December 3, 2013, CHANEL will unveil its new boutique at six Newbury Street in Boston‟s historic Back Bay neighborhood. The boutique, designed by famed architect Peter Marino, will be housed in a new six-story, residential and commercial development.

“CHANEL has been a part of the Boston community since 1997,” says CHANEL Fashion Division President Barbara Cirkva. “This spacious and visually stunning boutique is one of the largest in the United States and represents a celebration of Boston and the House of CHANEL. Playing host to some of the country‟s leading educational institutions and hospitals, a thriving art world, and strong business sector, Boston is a vibrant and dynamic city that embraces a rich and diverse community. We are very proud to be opening this important boutique here.”

The two floor, 10,000-square-foot boutique houses Ready-to-Wear, handbags, shoes, costume jewelry, accessories, watches, and fragrance and beauty. CHANEL enlisted longtime CHANEL collaborator and architect Peter Marino to design the boutique, which is inspired by Mademoiselle Chanel‟s legendary Paris apartment on rue Cambon. For the Boston boutique, Marino has created another new, yet viscerally familiar expression of the CHANEL legacy by adapting the brand‟s icons, while highlighting the sense of detail, material and savoir faire for which CHANEL is known.

The façade of the building features white French limestone, which creates a dramatic and sophisticated gateway to the world of CHANEL. After passing under a beautiful Goossens chandelier, clients are welcomed into the entry gallery that leads them to explore the ground floor, comprised of a series of rooms featuring a selection of the House‟s iconic handbags, costume jewelry, watches, sunglasses, and other accessories. Floors made of soft gray wave stone and walls of woven golden fabric create an aesthetic that is at once classical and modern. This level also features an opulent salon, appointed in a rich array of gilded hues and textures, where a selection of exotic accessories is showcased.

The second level of the boutique houses Ready-to-Wear and shoes, alongside several luxurious fitting rooms and a suite. Arriving in the Boston boutique is the 2013/14 Cruise collection, first shown at Loewen Cluster in Singapore. In a palette of powder shades, black, navy and beige, Karl Lagerfeld revisits Coco Chanel‟s style through a distinctly contemporary lens. Ready-to-Wear is showcased in two adjoining salons, one of which features a stunning stone fireplace.

Continuing the brand‟s long-standing commitment to the arts, as initiated by Coco Chanel herself, a selection of art is housed in the boutique. A sculpture by artist Antoine Poncet sits in the entry room on a rotating stand, allowing clients to appreciate the beauty of this piece from every angle. Spanning both levels is a Jean-Michel Othoniel sculpture comprised of multiple strands of Murano glass beads that occupies the open stairwell. A tribute to Mademoiselle Chanel, many of the works of art were inspired by or
are reflective of sentimental objects found in her rue Cambon apartment. Such pieces include a crystal-covered deer by Mark Swanson, Liza Lou‟s “Gather”, featuring two sheaves of wheat made entirely of individual strands of beads, and Donald Baechler‟s camellia sculpture. One of the Ready-to-Wear rooms features a hand painted lacquer screen by Nancy Lorenz, which resembles a modern interpretation of the coromandel screens that adorn the walls of Mademoiselle Chanel‟s apartment.

As Karl Lagerfeld reinvents CHANEL fashion each season with new silhouettes, colors and materials, CHANEL in Boston will serve as the backdrop for an ever evolving, yet timeless expression of what defines the House of Chanel.

CHANEL, the international luxury goods company, was founded in France by Gabrielle „Coco‟ Chanel at the beginning of the last century. The company, which is privately held, offers a broad range of luxury products, including Ready-to- Wear, fragrance, cosmetics, leathergoods, accessories, fine jewelry and watches, through a U.S. network of 24 boutiques and approximately 90 locations at select retailers. CHANEL is also renowned for its Haute Couture collections presented in Paris. CHANEL maintains 186 fashion boutiques worldwide, including the legendary House of CHANEL on the rue Cambon in Paris. Under the creative guidance of designer Karl Lagerfeld, the House of CHANEL remains dedicated to luxury, fashion, style and image.

In 1993, CHANEL launched the CHANEL Fine Jewelry Collection and opened a worldwide flagship fine jewelry boutique at 18 place Vendôme in Paris. There are 12 boutiques featuring fine jewelry in the U.S. and 50 worldwide.



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