Recently, Bosideng, a Chinese luxury menswear label, launched a pop-up shop inside of Rothmans in Union Square. At the opening party, hosted by Chairman of Bosideng Gao Dekang, notable personalities in attendance included Taye Diggs, Chelsea Leyland, Matt Czuchry, Mia Moretti, George Kotsiopoulos, and Jamel Robinson. Guests enjoyed small bites as well as beer, prosecco, and rum specialty cocktails. The pop-up is only the start of the brand’s gradual expansion in the United States. Bosideng is mostly known for its down coats, but it also produces trousers, suits, shirts, shoes, and accessories. The apparel is sophisticated and innovative with classic influences that can work for a casual or formal occasion.
Big things are certainly happening for Bosideng. The pop-up will be selling select items from the Bosideng line until February 16. The brand will also be showcasing its FW 14/15 collection during New York Fashion Week on February 5. Bosideng is actively looking for a location to house its New York Flagship as well. Looking forward to seeing Bosideng continue its expansion in the US