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Born Free, USA names new CEO

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Prashant K. Khetan, Born Free, USA Chairman of the Board of Directors and Will Travers departing Born Free, USA CEO announced yesterday that Adam Roberts will be the organization's new CEO. Travers will become a member of the Born Free USA board of directors.

Roberts is no stranger to Born Free USA, serving as its executive Vice President since the organization was founded in 2002.

Many readers will connect the name Born Free with the 1966 movie Born Free which starred Bill Travers and Virginia McKenna. The movie was based on the real life story of Joy and George Adamson who raised Elsa the Lioness, an orphaned lion cub, to adulthood, and released her into the wilderness of Kenya. The movie had such an impact on the stars and their son Will Travers they established a foundation in 1984.

Roberts began his association with Born Free USA as a volunteer. He stayed with the organization and grew with it from a one man operation to its current status as a major influence in the United States

According to Khetan, “It was a unanimous board decision to name Adam CEO, further enabling his strong leadership and depth of knowledge to benefit Born Free USA and the animals we serve. His determined and passionate voice in wildlife conservation and animal protection makes a huge difference and we know he will continue his mission – and that of the organization – to do everything in his power to keep wildlife in the wild.”

.According to Travers, Adams "Is a brilliant voice to create change when it matters most and I could not be more confident in his abilities and proud to name him CEO.”

In addition Adams serves on the board of directors of the Species Survival Network, and is a founding member of the board and current chairman of the board of Global Federation of Animal Sanctuaries.

The objectives of Born Free, USA are to advocate against animals being used in entertainment venues, against the trapping of animals for furs, against the keeping of exotic pets, and stopping the international trade in wildlife. It achieves its objectives through a combination of litigating, legislating, and educating.

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