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'Borderlands 2' sending players on a $100,000 in-game loot hunt (Video)

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October 4, 2013

2K Games and Gearbox Software announced a new contest for Borderlands 2 on Friday that should keep PS3, Xbox 360 and PC games playing during the next four weeks for the chance to win part of a $100,000 prize giveaway.

The Borderlands 2 Loot Hunt kicks on on Oct. 11, 2013 at 10 a.m. EDT and will run through Nov. 7, 2013 at 5 a.m. EST. Those interested in joining should head to borderlands2loothunt.com and enter with their SHiFT account information. Players can enter up to 28 times per week by taking down the daily targets once a day.

"More than a year after the launch of Borderlands 2, hundreds of thousands of fans worldwide continue to shoot-and-loot on Pandora. We wanted to find a creative and exciting way to thank them, and the millions of Borderlands fans that make this franchise what it is,” said Sarah Anderson, senior vice president of marketing at 2K. "We're giving away $100,000 in cash and a slew of other great prizes throughout a massive in-game fan appreciation event that’s also accessible to new players who purchase the Borderlands 2 Game of the Year Edition."

The available loot includes a cash grand prize for those in the United States of $50,000 plus four varying amounts that total $50,000 for four people. The following physical prizes from Playstation, Nvidia, Turtle Beach and Brady Games are also available to everyone around the world.

  • PlayStation®Vita handheld entertainment systems with copies of Borderlands 2 Vita once released;
  • Customized Borderlands 2 XP SEVEN headsets from Turtle Beach;
  • NVIDIA® Shield™ PC Streaming set-up with a custom painted Tiki PC by Falcon Northwest;
  • NVIDIA® GeForce® GTX 660 Ti GFX cards;
  • Borderlands 2 Game of the Year Edition Strategy Guides by BradyGames;
  • Lifetime supplies of all 2K titles on Steam – past, present, and future.

"Claptrap serves as the master of ceremonies for this grand Loot Hunt, but each week a new friendly face from Borderlands 2 will dish out daily targets that loot hunters can take down to enter themselves into the sweepstakes,” said Randy Pitchford, president of Gearbox Software. "As a diehard vault hunter, I am most excited for the bounty associated with each target – unique pieces of in-game loot that will drop one hundred percent of the time."

You can follow Scott via Facebook, Twitter, RSS feed or email alerts for all the latest game news and deals as well as the weekly Furious Fourcast podcast/videocast. All game news on Examiner can be followed at the Game On Facebook page and Twitter feed.

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