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'Borderlands 2,' 'GTA 5' and 'WWE 2K15' publisher defends DLC practices

'WWE 2K15'
'WWE 2K15'
Photo courtesy of 2K Games, used with permission

Strauss Zelnick has defended the DLC practices of Take Two Interactive, the company responsible for "Borderlands 2," "GTA 5," "WWE 2K15" and other games. According to a report from GameSpot on May 29, the chief executive officer of the parent publisher disclosed that post-launch contents can benefit the end user when done right. The development teams working under Take Two Interactive try not to impede the player's progress by putting up pay walls.

One of the examples he used is "Borderlands 2," which got a dozen major post-launch DLC packs along with several smaller updates. The executive also mentioned that the season pass options, which bundles all expansions usually for a discounted price, have also sold well. Just five years ago, the studios under Take-Two Interactive would move on after completing the development of a software product. However, the same development teams are now adding post-launch contents for the months and years following the release of a video game. You can find a portion of his comments below:

Virtual currency done right just further enhances gameplay and engages consumers with our brands. And when I say done right, we are not in the business of erecting toll booths along the way of gameplay. We're in the business of delighting consumers. And when we design our virtual currency packs, we do it in a way that will make consumers happier, not sadder that they are engaged with our games.

Due to the success of season passes for previous installments, the DLC option should be returning in "Borderlands: The Pre-Sequel" and "WWE 2K15." The former is set to come out sometime during the fall season on the PC, PS3 and Xbox 360. This year's version of the wrestling franchise is coming out in North America on Oct. 28 for the PS3, PS4, Xbox 360 and Xbox One consoles. The "WWE 2K15" logo from the official Twitter page of the series can be seen near the top of this article.

For "GTA 5," Take Two Interactive decided to go with a somewhat different strategy. Instead of charging for every new DLC pack for "GTA Online," the company decided to give the expansions away for free. In its place, they decided to monetize by using micro-transaction cash cards. The publisher has earned a lot of revenue so far as many players are exchanging cash for virtual money. Furthermore, the profits should grow even larger due to the potential ports of "GTA 5" on the PC, PS4 and Xbox One platforms.