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Boost sales by crafting a more powerful sustainability story

The key to greater sales lies in the quality of your communications resources.
The key to greater sales lies in the quality of your communications resources.

There’s no question that being perceived as a green company can help increase your sales. The key, though, lies in the quality of your communications resources. After all, comprehensive corporate social reports may tell only part of the story about your company’s sustainability initiatives.

Luckily, there are a host of certifications and testing programs available to enable your sustainability team to validate claims and communicate them to greater effect – and more revenue. A good way to find those sources is by first attending the latest in a series of Webcasts hosted by entitled Craft a Powerful Sustainability Story: Better Communication= Better Sales sponsored by UL Environment and scheduled for Wednesday, May 28 at 1 p.m. ET.

During the hour-long Webcast, experts will explore the validation and communications resources available to product manufacturers with a particular focus on the electronics and building materials sector. Join in and you’ll learn about:

  • The tools that exist to help companies with their sustainability stories;
  • How these resources can help you tailor simple and credible messages for specific audiences;
  • Examples of best practices being used by Sprint and Owens Corning; and
  • How effective story-telling can be a valuable source of feedback for your company’s research and development departments.

The Webcast is being moderated by Heather Clancy, an award-winning business journalist and GreenBiz senior writer, specializing in coverage of transformative technology and translating story “tech-speak” into business benefits.

Ms. Clancy will be joined by guest speakers that include: Amy Hargroves, director, corporate responsibility, Sprint, whose role at the company includes developing environmental and social programming strategies and helping to embed a more socially conscious culture among employees; Lori Garcia, marketing leader, Owens Corning, an experienced marketer with more nearly 20 years of experience; and Scot Case, director, markets development, UL Environment, Inc., an internationally recognized expert in sustainable business strategy development, responsible purchasing, green supply chains, and environmental marketing

For more information about the Webcast and to register, click here.

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