Delta Airlines has decided to bring flight booking capabilities to the place where many of their passengers and target market resides: Facebook. Delta, the world’s number one airline, serves more than 170 million passengers each year. Facebook currently has over 500 million users with each user having an average of 130 friends. According to the Facebook Press Page: “People spend over 700 billion minutes/month on Facebook.” Makes sense to me for a large carrier to grab a slice of the reservation pie at the center of where potential passengers are spending a good amount of time.
Customers will have the full ability to book tickets through the Ticket Window on Facebook using a customized tab: "Book A Trip" on the top right-hand side of the Page. Enterprises who have truly embraced Facebook and engagement opportunities tend to take full advantage of using FBML to alter or customize the standard look and feel of Facebook pages. Read more about customization of Facebook Pages here and here.
Bob Kupbens, Delta VP for eCommerce, knows his customer base is living on-line. He has solid data from Delta’s own passengers as he shared on the Atlanta Business Chronicle:
“We already know Facebook is the most used website by inflight WiFi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window."
Connect with Delta on their Facebook Page and enjoy planning your travel while taking a break from keeping up with your high-school buddies or planting your crops on Farmville.
Cincinnati, a long time major hub for Delta, has experienced reductions in flights over the past year. Read more about the loss of flights from Concourse A here.
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