A lot of small businesses want to break through the information clutter without breaking the bank. Well-placed press coverage can make that happen, though most small business don't have the bank accounts to hire a top-notch publicist. If this situation sounds familiar and one of your hats in your company is press attention, Amy Flurry's Recipe for Press can help.
After 18 years of working as a freelance writer and editor for national publication and online sites, Amy wisely and generously shares what she knows about getting a story printed. How do you grab the attention of an editor? What should you create to make it easy for an editor to promote your product? How do you accurately and concisely query? What's the right tone to strike for any given publication? These are just a handful of questions that Amy answers in detail for her readers.
The book also includes interviews with small business owners who have struck press gold. These interviews illuminate the steps they took to get the attention they needed to make a-go of their ideas and turn those ideas into a quality way of making a living. You'll learn as much from Amy's questions to them as you will from their insightful answers. No two are the same, and they all found their unique edge. The book is not only invaluable for small business owners, but it is also wise counsel for those of us who make a living as writers.
Small business have hungered for a book like Recipe for Press for a long time. Hats off to Amy for using her inside knowledge to support those striving to build their dream businesses.