With the holidays fast approaching, ho hum gifts are a thing of the past. The substitution these days are unique purposeful gifts with a lasting impact in more ways than one.
A talented entrepreneur with roots in Miami is the lovely businesswoman and founder of Runway Baby Organics, Ana Cristiana. Ana is embarking on a very worthwhile BOGO campaign in fashion. The name of her creation is 'Book In A Blanket.' Ana's concept is all driven by the idea that education is the greatest charity that you can ever give. She sends a message of love to underprivileged children all over the world. She believes that combining fashion, a means of self-expression, with education. In turn it can draw positive results every time. Beyond organic and safe for children, the Runway Baby Organics collectible blankets are designed to connect people, to educate, and to advance meaning and message: "fashion with a soul."
This concept is easy to understand. It is based on the BuyOne-GiveOne business model. This innovative pocketed blanket is a unique item that stores not only a fully illustrated inspirational children's book written by Ana herself, but through giving to children we love, it’s a soft reminder of the ultimate gift of love. Made of 100% certified organic Pakucho cotton, which is a soft, luxurious, and ultra-safe for your children and the environment cotton, the B.I.B exemplifies what a “security blanket” always meant.
When you go and reserve one of these limited edition blankets, there is much more to this gift of love. The funds raised will go towards charities in need such as K.I.D.S., Good360, Mary Lee's House and even directly to hospitals and orphanages of your choice. Only 10,000 blankets will be produced for worldwide distribution, protected through IQAuthentic. If you have been trying to figure out what to get the new mom or the friend with a new baby, reserve one of these innovative blankets on Indiegogo at a wholesale price. Whatever blankets remain will be sold at retail price on the Runway Baby website.
Ana Cristiana needs to raise funds in order to put in the first production orders. The more money raised on Indiegogo, the more can be produced for kids worldwide. All that is being requested is the minimum amount of money needed to be able to put in the first order under her factory in Peru’s (where this wonderful cotton comes from) conditions as minimums, time frames for delivery, and of course production costs.
Most of the funds will go towards blankets production in Peru. The organic Pakucho yarn, which is a patented yarn, grows naturally colored, free of chemicals and pesticides there in Peru. A yarn that feels like luxurious cashmere, is actually safer for your children's skin than any conventional yarns.
Other funds will go towards shipping from the factory in Peru to Miami and customs related fees, plus associated costs of deliveries.
These much needed funds will ensure the printing of the book Planet Hope, which accompanies each B.I.B.
It is a fixed campaign, so it's all or nothing. Her company needs this minimum to be able to order the first production of blankets and books. Reaching the goal is the highest priority in order to begin to make a difference.
This just might be one of the greatest gifts you can buy. Ana Cristiana knows what it means to help those that need it the most. Her campaign will stretch far and wide. Go to the following link to check out more of the details for yourself. http://www.indiegogo.com/projects/book-in-a-blanket-the-gift-that-gives.