Santa Monica, California-based BOLDFACE announced today (March 7, 2013) that the Kardashian siblings’ Khroma Beauty, a line of unique signature items, ranging from lashes and mascara’s to lipsticks and compacts, will make its debut in Bologna, Italy.
The celebrity beauty licensing company (the "Company" or "Boldface") founded by beauty industry veterans focuses on top tier entertainment, celebrity and designer brands for opportunities in the beauty, home and fragrance markets is bringing the brand to Cosmoprof Worldwide which is being held March 8 to 11, 2013 in in Bologna, Italy.
Boldface will also be introducing its new Touch Screen retail vending concept for Khroma Beauty by Kourtney, Kim and Khloe. This concept, in development for over 18 months, is the first interface of its kind in beauty sales that functions like a life-sized iPad. The units are expected to appeal to Asian distributors and high traffic hotels.
Additionally, a full booth where international distributors and retailers can view Boldface's Khroma Beauty brand in its entirety will be displayed in the Extraordinary Gallery. This area is dedicated to the most fashion forward, cutting edge brands worldwide. Joining Boldface in the booth will be Global Beauty Secrets of The Netherlands, Khroma Beauty's EU distributor.
"Boldface is delighted to participate in Cosmoprof with Khroma Beauty by Kourtney, Kim and Khloe. The Kardashians' global recognition factor provides meaningful and exciting sales opportunities overseas," said Nicole Ostoya, CEO of Boldface. “The focus of Khroma Beauty by Kourtney, Kim and Khloe is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices. This desire transcends geography.”