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Boho-Chic Retailer Planet Blue Heads North: Opening Store in Palo Alto

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SoCal retailer Planet Blue is adding its first Northern California location to its list of stores. On Friday, May 23, Planet Blue will debut in Palo Alto's Town & Country Village.

With stores presently in Malibu, Beverly Hills, Santa Monica and Venice Beach, the latest addition in Palo Alto will allow shoppers in the Northern California region the opportunity to experience the full California lifestyle-inspired shopping experience.

"The bay area has been one of our top-performing metros since the launch of the website so we know our customer is there," said Ling-Su Chinn, Founder and Creative Director of Planet Blue. "Town & Country Village shares much in terms of aesthetics with our Malibu location, from tenant mix to clientele. We instantly fell in love with the intimate feel of the center and the way it balanced rustic and luxury elements."

The new storefront will be a purveyor in the Cali-boho chic aesthetic with products fit for the fashion-forward and comfort-conscious shopper.

The new store location will provide almost all of the existing fashion and accessory brands including the company's own line Blue Life, as well as Nightcap, Stone Cold Fox, For Love and Lemons, Sundry, Rory Beca and Current Elliott.

The company also recently launched its private label Blue Life Swim that is available now, and will soon be welcoming its fitness line Blue Life Fit in the fall.

The new location will feature a built in denim bar, bikini and lingerie wall, and an elegant jewelry case, as well as carry a range of styles embodying Planet Blue's signature aesthetic including a wide variety of accessories, flowing maxi dresses and sexy mini skirts in unique patterns, comfortable basic tops and bottoms.

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