Even though Boccieri Golf is a newcomer to making award-wining equipment such as the Tour-proven Heavy Putter and Control Series lines, their latest offerings; game-improving counterweighted products, including the Secret Grip and new Heavy Putter belly models, were unveiled Wednesday at the 2012 PGA Merchandise Show in Orlando, FL to rave reviews. Golfers in Metro Atlanta might want to look at this new tchnology as the 2012 golf season begins.
New for 2012, the Secret Grip represents a technological breakthrough within its category. Features/benefits include:
• Patented grip compound 40 percent heavier than standard, plus tungsten weight in the butt-end raises a club's balance point, promoting consistently crisp contact, greater control and distance
• Easy to install on clubs produced by any manufacturer for an instant boost in performance
• One-inch longer than standard, allowing players to choke-down further for improved play around the green or uneven lies
• Built-up lower section often preferred by PGA Tour players makes additional grip tape wrapping obsolete
"Top pros worldwide, including multiple major winners, have relied on counterweighted clubs and we are bringing this beneficial technology to the masses at an affordable price," says Stephen Boccieri, President and CEO of Boccieri Golf. "Through a long, intensive R&D process, we create products that automatically improve any player's swing and we invite everyone to experience the benefits of our back-weighting technology and compare to their current clubs."
Unique to Boccieri Golf is the ability to offer each of its acclaimed Heavy Putter models in a belly or long-shafted version. This variety is unmatched by any other manufacturer. The company's standard length putters feature additional weight under the grip, but in the longer models this back-weight is modified to accommodate the increased mass of a ski-pole shaft and 21-inch or two piece grips. Adjusted to suit the HEAVY, MID or LITE series, the specifically-placed weight engages the body's larger muscles for a consistent swing path, uniform pace and precise distance and directional control.
Named "Most Surprising New Clubs" at last year's PGA Show by GOLF Magazine, the Control Series full-swing clubs are strategically engineered with a 50-gram back-weight in the butt-end of the shaft. Improving tempo and stability, they ensure the club's sweet spot is delivered consistently to the ball for optimal distance and accuracy. Designed to be played as a full-set, each club shares a matching shaft profile to maintain dependable performance throughout.
Founded in 2005 by Stephen Boccieri, the company's popular Heavy Putter collection and Control Series line of full-swing products were the first to integrate counterweight principals. The unique approach to club design is proven to benefit golfers of all skill levels, as strategically placed weight in the butt-end of the shaft produces a higher balance point to promote smoother, more repeatable swings from driver through putter. "It's all about consistency," is what you hear at the Boccieri tent at Demo Day 2012.
Boccieri Golf equipment has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. It also proved to be a popular choice for many Demo Day attendees to try out the new technology.
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