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Bobbi Brown takes on new exiciting endeavors with eyewear and eye makeup

The Bobbi Brown Eyewear Collection
The Bobbi Brown Eyewear Collection
Lesley Reider

Recently, Bobbi Brown hosted a preview for the new Bobbi Brown Eyewear Spring 2014 collection for Safilo as well as the brand's launch of its new Perfectly Defined Collection. This is the first eyewear collection designed by a makeup artist. The concept behind the collection of eyeglasses, readers, and sunglasses is to choose frames that flatter based on face shape, style, and color. Just as Bobbi Brown has revolutionized the way women apply makeup, she strives to accomplish the same feat with eyewear. Highlights from the collection include The Veronika/S, The Dakota/S, The Roza, The Duke, and The Soho. Eyeglasses range from $187.00-$220.00; sunglasses range from $139.00-$179.00; and readers range from $68.00-$72.00.

Complementing the eyewear, Bobbi Brown’s Perfectly Defined Collection is all about creating looks for standout eyes. There’s the Perfectly Defined Gel Eyeliner for precision lining, the Dual-Ended Mascara for dramatic and long-lasting lashes, and the Gentle Curl Eyelash Curler for creating the lifted and curled lash look.

Lastly, Bobbi Brown fittingly launched her eighth beauty book called Everything Eyes. The book provides information on tools, techniques, tutorials, and eye makeup tips to match your particular type of glasses. It’s a fantastic beauty manual for making your eyes stand out in the crowd. It’s great to see eyes getting the attention they deserve. Congrats to Bobbi Brown and Safilo!