Music icon Bob Dylan, 74, is set to sing for Chrysler during the Super Bowl Sunday, when he appears in a commercial for the 2015 Chrysler 200, recently unveiled during the Detroit auto show. An earlier version of the car was famously promoted by Eminem during the Super Bowl back in 2011.
"Someone made the comment to me that I had the right commercial in 2011 and the wrong car," stated Fiat Chrysler CEO Sergio Marchionne "I think we now have hopefully the right commercial and the right car."
This will be Dylan’s second venture for Detroit, following a 2007 ad for Cadillac Escalade in 2007. It should also be noted that a Jeep commercial featured a previously unreleased recording of Dylan covering Blind Willie Johnson's "Motherless Children," last fall.
While there has been no word on which song Dylan will sing during the car ad, it was noted that a second Super Bowl ad will feature him singing his harmonica-powered 1966 hit "I Want You" as the soundtrack for Chobani’s “big game night” spot.