Premium pet food maker Blue Buffalo is updating its cat portfolio by introducing more than two dozen new products and discontinuing its Longevity product line.
Blue Buffalo said Longevity was intended to help customers manage the weight of their cats and dogs, but “we simply could not attract enough pet parents to make Longevity a viable brand.” The Connecticut-based company noted that it still sells several other “healthy weight” products for pets.
Meanwhile, Blue Buffalo is unveiling 24 new dry and wet cat foods under the Basics, Freedom, Healthy Gourmet and Wilderness brands, along with two Kitty Yums cat treat products and two Naturally Fresh cat litter products.
In other cat food news:
- Nestle Purina PetCare is replacing its Purina One Chicken & Rice dry cat food with Purina One Chicken & Turkey. Asked to explain why it is making the change, the company did not respond. But in the “product reviews” section of Purina’s website, several apparent customers complained that their cats did not like the new formula. "My cats hate Turkey and want their Chicken & Rice back," a Chicago woman wrote under the name "veryunhappycats."
- American Tuna, a California-based company that promotes “sustainable, small-scale fishing,” is launching Deck Hand Premium Cat Food. Deck Hand, which contains tuna red meat, will be sold at Whole Foods stores in 5-ounce cans and in a sleeve containing three 3-ounce cans.
- Wellness Pet Food is introducing Divine Duos, a two-layered wet food designed for finicky cats.