Magic, movement and mystery were the stars of the evening as Cirque du Soleil performers took to the stage Tuesday, Nov. 13. Passersby were treated to a surprise when the storefront of Bloomingdale's flagship store on 59th street was covered with a large curtain and golden tassle. The performers delighted the crowd with tricks, twists, balances and awe-inspiring stunts.
The reason for the spectacle was the annual unveiling of the windows that greet Lexington Avenue patrons at Bloomingdale's. The show lasted thirty minutes, with the grand finale of finally being able to see the Cirque du Soleil inspired windows. Each window is unique and features various stunts, moving parts and even the ability to become a part of the display as you walk by.
Dancers were flown in from as far as Las Vegas for the performance and several are in the new movie, “Cirque du Soleil: Worlds Away.” The movie, in theaters Dec. 21, comes from the visionaries that created Avatar and The Chronicles of Narnia. The story follows two young lovers on their quest to find each other. Watching the movie in 3D allows you to become a part of the events as they unfold on screen.
Jack Hruska - Executive Vice President of Creative Service for Bloomingdale's had this to say about their display this year:
“Bloomingdale’s is excited to debut our 2012 Holiday Windows that feature unique digital technology which allows onlookers to experience and share the augmented “Cirque du Soleil: Worlds Away” reality, in which the overall design of the windows were inspired by. We look forward to sharing this special gift with our loyal shoppers, as well as tourists from around the world, who enjoy our holiday windows every year.”
The window display is only for a limited time, so hurry over to check them out; and don't miss your chance to be a part of the mystery in “Cirque du Soleil: Worlds Away 3D.”
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