Skip to main content
  1. Leisure
  2. Spa & Beauty
  3. Makeup

Bloomingdale's and NFL team up for haute couture

See also

In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), Bloomingdale's has announced a unique collaboration with the National Football League (NFL) and The Council of Fashion Designers of America (CFDA).

Forty-eight “haute couture” one-of-a-kind helmets are on display in the iconic Bloomingdale's 59th Street windows. Thanks to FaceCake, fans may visit the Bloomingdale’s flagship store to view and virtually try on these unique designer helmets.

FaceCake Marketing Technologies, Inc., the pioneer and innovator in personalized interactive marketing and virtual Try-On technology has done it again. "The windows have an interactive component, enabling viewers to “virtually” see how they would look wearing some of the helmets,” as mentioned in WWD.

"Nicole Miller went feminine with a floral arrangement and stripes inspired by her spring collection; Dennis Basso didn’t go quite so soft, creating a helmet in fur, Mohawk-style, like a style-conscious warrior, while John Varvatos has a metallic, riveted look on his headgear, inspired by the gridiron gladiators," reports David Moin and Jean E. Palmieri with contributions from Marc Karimzadeh in WWD.

Advertisement

Leisure

  • Corned beef
    Find out how to prepare a classic corned beef recipe in a slow cooker
    Video
    Slow Cooker Tips
  • Left handed eating
    Find out why you should never eat with your left hand
    Video
    Wives Tale
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Video
    Subway Message
  • Deviled eggs
    This is the only deviled egg recipe you’ll need this Easter
    Delicious Eggs
  • Natural solutions
    Natural beauty: All natural solutions to life's little beauty headaches
    Camera
    Natural Solutions
  • Chocolate souffle
    Love chocolate? Get tips on making the perfect chocolate souffle every time
    Video
    Recipe 101

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!