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Bloomingdale's and NFL team up for haute couture

Haute couture helmet at Bloomingdale's.
Haute couture helmet at Bloomingdale's.

In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), Bloomingdale's has announced a unique collaboration with the National Football League (NFL) and The Council of Fashion Designers of America (CFDA).

Forty-eight “haute couture” one-of-a-kind helmets are on display in the iconic Bloomingdale's 59th Street windows. Thanks to FaceCake, fans may visit the Bloomingdale’s flagship store to view and virtually try on these unique designer helmets.

FaceCake Marketing Technologies, Inc., the pioneer and innovator in personalized interactive marketing and virtual Try-On technology has done it again. "The windows have an interactive component, enabling viewers to “virtually” see how they would look wearing some of the helmets,” as mentioned in WWD.

"Nicole Miller went feminine with a floral arrangement and stripes inspired by her spring collection; Dennis Basso didn’t go quite so soft, creating a helmet in fur, Mohawk-style, like a style-conscious warrior, while John Varvatos has a metallic, riveted look on his headgear, inspired by the gridiron gladiators," reports David Moin and Jean E. Palmieri with contributions from Marc Karimzadeh in WWD.