Skip to main content
  1. Leisure
  2. Spa & Beauty
  3. Makeup

Bloomingdale's and NFL team up for haute couture

See also

In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), Bloomingdale's has announced a unique collaboration with the National Football League (NFL) and The Council of Fashion Designers of America (CFDA).

Forty-eight “haute couture” one-of-a-kind helmets are on display in the iconic Bloomingdale's 59th Street windows. Thanks to FaceCake, fans may visit the Bloomingdale’s flagship store to view and virtually try on these unique designer helmets.

FaceCake Marketing Technologies, Inc., the pioneer and innovator in personalized interactive marketing and virtual Try-On technology has done it again. "The windows have an interactive component, enabling viewers to “virtually” see how they would look wearing some of the helmets,” as mentioned in WWD.

"Nicole Miller went feminine with a floral arrangement and stripes inspired by her spring collection; Dennis Basso didn’t go quite so soft, creating a helmet in fur, Mohawk-style, like a style-conscious warrior, while John Varvatos has a metallic, riveted look on his headgear, inspired by the gridiron gladiators," reports David Moin and Jean E. Palmieri with contributions from Marc Karimzadeh in WWD.



  • Nail art
    Top 5 ways to express yourself whether your nails are short or long
    Nail Art
  • Cars
    These cars have gotten the heave-ho: Will you miss them when they’re gone?
    7 Photos
  • Spinach quiche
    Mini spinach quiche are great for party snacks or for appetizers
    7 Photos
  • Peacock Inn
    Seasonal five course tasting menu at The Peacock Inn in Princeton
    6 Photos
  • Makeup
    Is the new Wonder Woman makeup similar to Kim Kardashian's look?
    8 Photos
  • Wavy hair tips
    Grab your flat iron and start curling with it to get these beautiful waves
    7 Photos