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Bloomingdale's and CFDA partner to benefit NFL Foundation

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Fashion is synonymous with New York City, and this season so is Super Bowl XLVIII. But, in the tune of celebrating such Football festivities, there will be a fabulous fashion twist. Start spreading the news, because the NFL, Bloomingdale's, and the CFDA have come together for a unique collaboration to create some gorgeous head gear.

"Bloomingdales’ New York Heritage combined with the fact that Super Bowl XLVIII is taking place in our back yard gives us an opportunity to merge fashion and sports in a modern way,” said Frank Berman, Bloomingdale's executive vice president of marketing. "Through our unique collaborations, merchandise, and special events, we are able to celebrate Super Bowl XLVIII in-store and online bringing the excitement of this iconic event to our shoppers across a variety of touch points, all while supporting the NFL Foundation.”

The CFDA, Bloomingdale’s and the NFL will auction off 48 one-of-a-kind Super Bowl
XLVIII helmets at NFL Auction that will be showcased at personally customized by esteemed designers which include: Alejandro Ingelmo, Alexis Bittar, Betsey Johnson, Billy Reid, Blake Mykoskie for Toms, Bloomingdale’s, Catherine Malandrino, Cynthia Rowley, Dennis Basso, Diane von Furstenberg, Donna Karan, Nicole Miller and many more.

Fans may visit to access NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15 - February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid for each helmet will be $248, celebrating the 48th Super Bowl which is taking place across two states.

To get the latest play-by-play, be sure to follow @bloomingdales on social media where you can join the conversation with #fashiontouchdown.



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