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Blood Concept's journey into the dark - and delicious

A wicked sense of humor is not necessary to appreciate Blood Concept - but it helps.
A wicked sense of humor is not necessary to appreciate Blood Concept - but it helps.
© Blood Concept

One winter, due to the abrupt loss of a godparent and the subsequent discovery of a gift from a well-known oenophile, we sat in the library of my godfather and drank from a bottle of 1906 Chateau Margaux. It was a ceremonial occasion, filled with a kind of reverence as we uncorked the heralded bottle and let the notes of deep, dark stone fruit waft through our nostrils and across our palate.

A wicked sense of humor is not necessary to appreciate Blood Concept, but B Parfum’s decadent allure works best on those who appreciate the darker elements of life.
© Blood Concept

My godfather, who loved all things woody and spicy along with the smoke of incense and black tea, would have been over the moon for Blood Concept B Parfum. The fragrance opens with a rich black cherry note, evocative of a winter liqueur, mixed with blueberry and red apples. I recall a potent elixir presented to him from the hinterlands of Russia, something profoundly resonant with imperialist lineage.

Blood Concept B Parfum glides gracefully into notes of pepper and pomegranate, with a hint of artemisia. Think of dark breads and caviar, and rooms swathed in crimson velvet. There’s patchouli in the base note, with Blood Concept’s signature metallic note, which evokes both Bram Stoker’s Dracula as well as a wink at Dr. Frank-N-Furter.

Blood Concept fragrances are labeled by blood type, from O to A, B, and AB. Sold in gleaming silver antique medicine bottles with red-lined droppers, the concept is deliberately inflammatory – and precisely the sort of gift that would have sent my godfather into paroxysms of unmitigated joy.

A wicked sense of humor is not necessary to appreciate Blood Concept, but B Parfum’s decadent allure works best on those who are wise enough to appreciate the darker elements of life – especially night owls.

With uncanny timing, given the planet’s obsession with the Twilight series and True Blood, the Italian perfumers Giovanni Castelli and Antonio Zuddas have given us a fragrance that mirrors the zeitgeist. Let Blood Concept B Parfum bite into your soul and see where you land.