Every 35 minutes, a woman tests positive for HIV in the United States. How can we begin to act on this sobering statistic? The answer is blowing in blogosphere. It’s the driving force behind The Red Pump Project™ and its 2nd Annual “500 in 50: Rock the Red Pump” campaign.
Annually, the United States recognizes March 10 as National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). This nationwide initiative aims to raise awareness about the increasing impact of HIV/AIDS on women and girls; and to encourage them to make better lifestyle choices in the face of this epidemic. Though progress has been made in the areas of AIDS prevention and treatment, women still represent 27 percent of all new AIDS diagnoses, with African-American women accounting for an overwhelming 66 percent of that group.
In observance of this day and the impact of HIV/AIDS in our community, we “Rock the Red Pump.”
Last year, the goal of 100 bloggers was exceeded as 135 bloggers supported the inaugural campaign. This year, the goal is to have 500 bloggers "Rock the Red Pump” in 50 days. Leading up to NWGHAAD, bloggers are encouraged to display the “Rock the Red Pump” badge on their sidebars to represent the strength and courage of women fighting HIV/AIDS and those directly and indirectly impacted by the disease. On March 10th, those bloggers are asked to write a post explaining the day’s significance, including statistics about HIV/AIDS’ impact on women and girls; and to encourage their readers to educate themselves about HIV/AIDS and the importance of knowing their status.
Bloggers interested in participating in the “Rock the Red Pump” campaign can request the badge by sending an email to firstname.lastname@example.org.
The Red Project Collective™ is a national nonprofit organization that raises awareness about the impact of HIV/AIDS on minority communities (women, people of color, LGBT). Through its initiatives, The Red Pump Project™ (women and girls) and The Red Tie Project™ (men), The Collective is doing work online and on the ground to motivate action and encourage dialogue about the effects of the disease.
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